Bio

With more than 15 years of experience in writing, branding, design and digital communications management, Jeff Guin empowers cultural heritage advocates with the skills and strategic perspective they need to succeed online.

Since 2006, he has coached individuals and organizations in adopting social media technologies to create and grow vibrant communities online that promote heritage resources. Part of this effort involved developing a heritage media website called Voices of the Past, which was chosen by Alltop.com as a “Best of the Best” blog in the social media category.

Jeff’s passion for heritage preservation emerged as he grew up among the historic homes and sites of Natchitoches, La., the oldest town in the Louisiana Purchase. After receiving his bachelor’s in journalism, he served as a communications manager for a Fortune 500 corporation. His experience there included facilitating strategies to promote and protect special sites of cultural and environmental value.

These sites and the people who seek to protect them served as inspiration as he returned to his hometown to pursue a Master’s degree in folklife and oral history. While in graduate school, Jeff began working with the National Park Service’s preservation and research technology center, where he served ten years as public information officer and marketing manager. There, he initiated the first coordinated social media strategy within an NPS organization.

He created the Hometown Heritage initiative during his time in Natchitoches, which included a social network and a weekly column that ran in newspapers for three years.

He currently works as Manager of Emerging Media for the Chemical Heritage Foundation Museum, Library and Center for Scholars in Philadelphia.

In addition to his public relations work, Jeff has contributed articles to scholarly publications such as CRM Journal, Louisiana Folklife and the Dictionary of Literary Biography.

You can find him on most social media sites under the username “jkguin”

Contact:

Jeff Guin
jkguin@voicesofthepast.org
318-527-0709
twitter.com/jkguin
facebook.com/jkguin