With 20 years of experience in writing, branding, design and digital communications management, Jeff Guin empowers cultural heritage advocates with the skills and strategic perspective they need to connect online audiences to their historic legacy.
Since 2006, he has coached individuals and organizations in adopting social media technologies to create and grow vibrant communities online that promote heritage resources. Part of this effort involved developing an independent heritage media website called Voices of the Past, which was chosen by Alltop.com as a “Best of the Best” blog in the social media category.
Jeff’s passion for heritage preservation emerged as he grew up among the historic homes and sites of Natchitoches, La., the oldest town in the Louisiana Purchase. After receiving his bachelor’s in journalism, he managed regional communications for Willamette Industries, a Fortune 500 forest products corporation. His experience there included facilitating strategies to promote and protect special sites of cultural and environmental value.
These sites and the people who seek to protect them served as inspiration as he returned to his hometown obtain his Master’s degree in folklife and oral history. While in graduate school, Jeff began working with the National Park Service’s preservation and research technology center, where he served ten years as public information officer and marketing manager. There, he initiated the first coordinated social media strategy within an NPS organization.
He created the Hometown Heritage initiative during his time in Natchitoches, which included a social network and a weekly column that ran in newspapers for three years.
He currently works as Manager of Emerging Media for the Chemical Heritage Foundation Museum, Library and Center for Scholars in Philadelphia. Though you can probably reach him through CHF social channels, the viewpoints expressed on Voices of the Past and related social channels are entirely his own.
Jeff has contributed articles to scholarly publications such as CRM Journal, Louisiana Folklife and the Dictionary of Literary Biography. In 2012, he contributed a chapter about social media to the international edited volume “User Studies for Digital Library Development.”
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Managing Editor, Voices of the Past Heritage Media