I was convinced preservation and heritage values were for the elitists. They were things far beyond my grasp that required a doctorate to participate or even comprehend. Granted, those things might help with understanding some of the extensive terminology that is often tossed around the Park Service office where I currently intern, but they are not a necessity.
A lot has changed for heritage organizations since the advent of social media. What has remained pretty constant are the elements of a good strategic communications plan. Social media provides strong tactics for strategic planning, and will probably even change the way you think about communicating. But social media shouldn’t be set apart from the [...]
Heritage: It’s about context–the people, places and things that define you. From the grassroots standpoint, it’s about developing the openness to expand your personal view of what heritage is and to advocate for those resources that may not have a direct bearing on your own experience. Social media is giving birth to the next evolution [...]
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