Thursday, March 11, 2010

Two days with a power blogger: learning the art of expression, connection and influence

July 7, 2009 by Jeff Guin  
Filed under Blog

By Bethany Frank

Last week, power blogger Lorelle VanFossen came to the National Park Service office where I intern and taught a day-and-a-half workshop on the art of blogging and its uses in the heritage field. Lorelle stood in front of us and asked, “what do you say when someone says they have a blog?” Without missing a beat, one participant responded, “ask if there is a cure.”

That sudden burst of laughter broke the ice as we all discussed our thoughts on how blogging could potentially help the organization. Some responded with, “I don’t know; I am here to learn the answer” or “Because my boss told me to.”

But then we started discussing how blogging could help us reach a wider audience.

Social media for a cause: How "Invisible Children" can serve as a model for the heritage field

July 5, 2009 by dstaley  
Filed under Blog

On April 25th, thousands of people abducted themselves in solidarity in partnership with a San Diego based non-profit organization called Invisible Children. The event was organized through social media to make a statement. Has the time come for similar measures for the cause of heritage?

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How to promote your heritage event using the web

July 3, 2009 by Jeff Guin  
Filed under Blog, Social Heritage Strategies

By Jeff Guin
This past week, I attended WordCamp Dallas, a meeting of bloggers and web professionals who are using the WordPress platform. WordCamp was phenomenal both in terms of the information delivered and the wonderful people who were there.

Seeing all the fabulous strategies used to make this event happen on a registration fee of just $30 per person, it got me to thinking, how could these strategies be applied to make heritage events more accessible and successful?

Podcast: Nina Simon on museum participation and curating a second life in the social space

July 1, 2009 by Jeff Guin  
Filed under Podcast

Nina Simon, the blogger behind the popular Museum 2.0 site, talks about why she believes social media is the key to helping museums and heritage groups connect their constituents with their content. Among the topics covered our the time investment required for social media as well as how to use social media philosophies to better visitor experiences without necessarily using the web tools.

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