By Bethany Frank

Last week, power blogger Lorelle VanFossen came to the National Park Service office where I intern and taught a day-and-a-half workshop on the art of blogging and its uses in the heritage field. Lorelle stood in front of us and asked, “what do you say when someone says they have a blog?” Without missing a beat, one participant responded, “ask if there is a cure.”

That sudden burst of laughter broke the ice as we all discussed our thoughts on how blogging could potentially help the organization. Some responded with, “I don’t know; I am here to learn the answer” or “Because my boss told me to.”

But then we started discussing how blogging could help us reach a wider audience.